Global Investor Survey

SVP Content/EIC

Sep 13, 2024

Reviewed by: Kent Thune

Edited by: etf.com Staff

etf.com has launched a new Global Investor ETF Survey that will feature insights from both financial advisors and retail investors alike. The survey—which can be taken here—is being sponsored by Vanguard. This year's survey will feature the theme of actively managed ETFs, a wrapper that has seen an explosion in both interest and fund flows in 2024. The deadline to complete survey is September 23rd.

While actively managed ETFs account for less than a tenth of all ETFs, it has captured 25% of all fund flows in the first half of this year.

Examining Market Sentiment, Latest Trends

The survey will be critical for investors, advisors, and issuers alike to understand the sectors, themes, and trends of greatest interest to investors for the remainder of the year into 2025.

"This survey solidifies etf.com's position as a global leader for information, tools, and insights about ETFs," said etf.com CEO Mike Morelli. "We are excited to share all the learnings from this survey later this year."

The survey will share investors' and advisors' greatest fears for their portfolios next year, gauge interest levels in ETFs, share market sentiments, and will also explore what kinds of ETFs are of greatest interest to both groups, like cryptocurrency or tech.

The report will also highlight how different advisors are approaching ETFs in client portfolios based on geographical location, assets under management (AUM), and more. Because etf.com is also surveying retail investors, the research will give a wide look at how DIY investors pick ETFs and what trends are driving their portfolio decisions.

The full report will be released in the fall. If you're interested in taking the survey, you can do so here, by 9/23.

Kristin Myers

Kristin Myers is an award-winning journalist, who covers business and finance news. She is the current Senior Vice President of Content and Editor in Chief of etf.com. Kristin was most recently the Editor-in-Chief of the economics website The Balance, and an on-air anchor and reporter at Yahoo Finance.

She hosted Yahoo Finance Live daily, providing afternoon coverage and reporting on markets, and the economy in the hours before the final bell. She was also one of the creators and hosts of “A Time for Change,” a weekly program that explores race, diversity, and inclusion in the world of business, finance, and politics.

Earlier in her career, Kristin helped launch Al Jazeera America, where she produced high-profile guest segments and was part of field teams for special coverage, including the protests in Ferguson, and the funeral of Nelson Mandela in South Africa.

She has also worked with other news organizations including Bloomberg News, MSNBC, and others, in the U.S. and abroad.

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