MyVest Adds AI-Powered Direct Indexing via Alphathena

MyVest has partnered with Alphathena to integrate artificial-intelligence-powered direct indexing into its Strategic Portfolio System, giving wealth management firms the ability to offer personalized investment strategies to clients.

The collaboration combines MyVest's enterprise wealth management technology with Alphathena's AI-enhanced platform, according to a press release issued Tuesday. It allows financial advisors to design customized direct indexing strategies that reflect individual investor goals and values.

Direct indexing was previously complex, expensive, and only available to the ultra-wealthy, according to comments from Alphathena. The partnership aims to bring benefits like tax-loss harvesting and portfolio customization to wealthy investors.

Wealth management firms using MyVest’s platform can access Alphathena's AI-driven direct indexing without changing custodians or overhauling existing workflows, the company said. The integration works with existing custodians and offers greater flexibility. The platform allows advisors to add the capabilities to existing applications while maintaining their branding, according to MyVest.

Brian Marchiel, chief product officer of MyVest, said “advisors lack the time and tools to deliver tailored portfolios at scale,” according to the press release. The integration helps firms provide tax-smart solutions without adding operational complexity.

AI-Powered Direct Indexing at Scale

The partnership helps firms to serve more clients with personalized investment experiences while keeping advisors in control, said Mohan Naidu, Alphathena CEO and founder. The platform allows advisors to build custom, index-like portfolios that reflect each investor's values and financial goals.

It typically takes one week to set up, Alphathena said. The integration includes advanced portfolio transition tools and AI-driven tax-loss harvesting capabilities. 

The platform lets advisors personalize portfolios across multiple households and harvest tax losses in real time with AI-driven automation. Firms can also transition existing assets into custom indexes efficiently while maintaining control over their branding.