Chris Adams, Chief Marketing Officer at Global X ETFs, chats innovation, disruption, and the firm's future-forward approach with ETF.com's Dave Nadig at Future Proof 2025.

Chris Adams & Dave Nadig Conversation - Full Transcript

Opening: Innovating For the Future

Adams: We innovate along with our clients and with the market, and I think that's what you're seeing both with this event and our firm. We continue to look to the future, bringing out new products, looking for opportunities in undiscovered places and spaces.

Bringing Disruption to the Industry

Nadig: Dave Nadig, ETF.com, here with Chris Adams, Chief Marketing Officer at Global X ETFs. Tell me a little bit about why you guys are here and like your experience at this conference. You've been here a while. What's the vibe?

Adams: This is our second year at the conference. We couldn't be more excited to be here. For us, the conference has been a great convergence of clients, partners, and even colleagues and old friends, bringing everything together in one very unique setting. We've had a great time, gotten a lot of value out of the event.

Nadig: How does this match up to what you guys are doing? I think of you guys as one of those shops that's constantly launching cool, interesting, innovative products in different corners. How does that mesh with this craziness we've got going on here?

Adams: Yeah, it couldn't be more aligned to kind of our core brand ethos. We are all about bringing disruptive and innovative products to market for investors. This conference is about the future. The future is aligned to innovation and disruption. We have found that this meshes completely with how we think about things and kind of the themes and concepts we've heard on stage throughout the course of the event. It's been fantastic.

A Future-Focused Approach

Nadig: How has your position, and how has this industry changed over time? I mean, you guys have been in this industry for a long time. This event is totally different than it used to be. Your firm is pretty different than it used to be. Talk about that growth story a little bit.

Adams: Well, you know, innovation continues to roll on. We innovate along with our clients and with the market, and I think that's what you're seeing both with this event and our firm. We continue to look to the future, bringing out new products, looking for opportunities in undiscovered places and spaces. And that's what it's all about. That's what this event is about, and that's where we continue to stay focused, today and in the future.

Nadig: Well, Chris, look, it's great catching up with here. Enjoy the sunshine. Enjoy the rest of the day. Enjoy all of these advisors walking past you all day. It's got to be exhausting.

Adams: It is, but it's good exhausting. We're here for it all and have really enjoyed our time here in California.

Nadig: All right. Well, look forward to seeing you again. Cheers.

Adams: Thanks so much, Dave.