U.S. Equity ETFs Soar, Log Nearly $36 Billion in Flows
After processing Wednesday's Fed interest rate cut, U.S. equities ripped upwards Thursday. Major equity indexes notched new record intraday highs in trading on September 18, 2025, with an astonishing $35.9 billion in net flows going to U.S. equity ETFs. Risk on sentiment resulted in ETF investors buying big into momentum, technology, small-caps and more.
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Top 10 Creations (All ETFs)
| Ticker | Name | Net Flows ($, mm) | AUM ($, mm) | AUM % Change |
| IVV | iShares Core S&P 500 ETF | 12,121.04 | 647,963.98 | 1.87% |
| SPMO | Invesco S&P 500 Momentum ETF | 3,483.17 | 16,702.79 | 20.85% |
| VXF | Vanguard Extended Market ETF | 2,584.76 | 26,900.65 | 9.61% |
| MOAT | VanEck Morningstar Wide Moat ETF | 2,432.80 | 15,048.02 | 16.17% |
| XLK | Technology Select Sector SPDR Fund | 2,388.89 | 89,259.05 | 2.68% |
| VOO | Vanguard S&P 500 ETF | 1,864.84 | 794,344.64 | 0.23% |
| VFLO | VictoryShares Free Cash Flow ETF | 1,557.17 | 6,265.09 | 24.85% |
| XLC | Communication Services Select Sector SPDR Fund | 1,473.76 | 28,482.71 | 5.17% |
| SCHA | Schwab U.S. Small-Cap ETF | 1,472.99 | 20,312.62 | 7.25% |
| SCHM | Schwab U.S. Mid-Cap ETF | 1,337.85 | 13,544.99 | 9.88% |
Top 10 Redemptions (All ETFs)
| Ticker | Name | Net Flows ($, mm) | AUM ($, mm) | AUM % Change |
| SPY | SPDR S&P 500 ETF Trust | -11,437.42 | 657,689.42 | -1.74% |
| IWM | iShares Russell 2000 ETF | -1,719.35 | 67,233.82 | -2.56% |
| EFG | iShares MSCI EAFE Growth ETF | -1,451.47 | 11,883.91 | -12.21% |
| EFV | iShares MSCI EAFE Value ETF | -594.38 | 27,422.46 | -2.17% |
| KLMN | Invesco MSCI North America Climate ETF | -477.12 | 2,263.60 | -21.08% |
| TLT | iShares 20+ Year Treasury Bond ETF | -369.39 | 48,137.90 | -0.77% |
| IUSB | iShares Core Total USD Bond Market ETF | -285.72 | 33,513.30 | -0.85% |
| QUAL | iShares MSCI USA Quality Factor ETF | -267.86 | 52,911.89 | -0.51% |
| VBR | Vanguard Small Cap Value ETF | -203.45 | 32,238.58 | -0.63% |
| ARKK | ARK Innovation ETF | -201.70 | 8,418.96 | -2.40% |
ETF Daily Flows By Asset Class
| Net Flows ($, mm) | AUM ($, mm) | % of AUM | |
| Alternatives | 23.07 | 11,710.65 | 0.20% |
| Asset Allocation | 61.50 | 28,613.66 | 0.21% |
| Commodities E T Fs | 474.61 | 255,605.72 | 0.19% |
| Currency | 26.77 | 190,140.13 | 0.01% |
| International Equity | 1,776.90 | 2,074,437.63 | 0.09% |
| International Fixed Income | 233.89 | 329,840.74 | 0.07% |
| Inverse | 49.44 | 14,826.66 | 0.33% |
| Leveraged | -258.43 | 147,345.95 | -0.18% |
| Us Equity | 35,965.82 | 7,739,797.06 | 0.46% |
| Us Fixed Income | 479.67 | 1,805,599.91 | 0.03% |
| Total: | 38,833.24 | 12,597,918.12 | 0.31% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.





