ETF Week: PowerShares Rebranding; Launch Front Quiet

This week was very quiet when it came to launches, with no new funds entering the market. However, there was some significant news: Invesco announced it would be abandoning the PowerShares brand name, and all its ETFs would simply carry the Invesco name. There were also some very interesting filings, with WisdomTree taking a page from Vanguard’s book on factors, and ProShares going all in on the “death of traditional retail” theme.

Below is a roundup of the key events in the ETF space during the week of April 23:

Filings

• WisdomTree plans actively managed multifactor international ETFs
• ProShares files for long-only, unleveraged online retail fund
• Goldman Sachs seeks to add a TIPS fund to its lineup
• Pacer filing outlines plans for seasonal sector rotation family

Other Key Events

• Invesco announced it will eliminate the PowerShares brand and all its ETFs will carry the Invesco name

Contact Heather Bell at [email protected]