ETF Week: PowerShares Rebranding; Launch Front Quiet

Plus, several unique filings in the spotlight this week.
Reviewed by: Staff
Edited by: Staff

This week was very quiet when it came to launches, with no new funds entering the market. However, there was some significant news: Invesco announced it would be abandoning the PowerShares brand name, and all its ETFs would simply carry the Invesco name. There were also some very interesting filings, with WisdomTree taking a page from Vanguard’s book on factors, and ProShares going all in on the “death of traditional retail” theme.

Below is a roundup of the key events in the ETF space during the week of April 23:




Other Key Events


Contact Heather Bell at [email protected] is the single source for ETF intelligence. We provide real-time ETF news and analysis to educate investors and drive financial knowledge in the space. Our personalized and accurate information, alongside industry-leading financial tools, are depended upon to develop winning investment and financial decisions. At, we strive to serve both the individual investor as well as the professional financial advisor to educate and grow the ETF community.