Retail Investors Stay Bullish on Portfolios, Wary of the Economy

  • Despite 2025 market volatility, economic uncertainty and global turmoil, eight in 10 investors are satisfied with their portfolios
  • Most investors feel they will be able to weather the continued market volatility, though results vary by generational group
  • About 45% of Gen X and 41% of Millennials worry about meeting their five-year financial goals.
  • Most investors are satisfied with their financial advisors, but Gen X is more likely to feel their expectations are not being fully addressed.
FTSELOGO
Sep 22, 2025
Edited by: ETF.com Staff
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FTSE Russell’s third annual retail investor survey reveals new trends among investors.  Despite navigating a turbulent first half of 2025, the vast majority remain bullish on their portfolios and satisfied with their performance. Yet a notable disconnect persists—confidence in the broader equity market and economy is noticeably weaker. 

Investors Bullish on Portfolios but Less So the Economy

Despite ongoing volatility, 75% of investors remain positive about their portfolios for the next six months, and 73% over 18 months. In contrast, only 46% are optimistic about the economy in six months, rising to 51% at 18 months.

Still, 62% of investors plan only minor portfolio adjustments over the next year, most often aiming to rebalance (17%).

Striking Generation Gap on Financial Futures

Gen X and Millennials are more anxious about their investments than Baby Boomers. Gen X (born 1965-1980) and Millennials (1981-1996) are openly concerned about whether future market volatility will put their financial goals out of reach. But the Baby Boomer generation (1946-64) is largely retired and less anxious.

Gen X are most concerned, with 40% feeling stressed about their portfolios, compared to 31% of Boomers and 29% of Millennials. Concerns about meeting financial goals over five years stand at 45% for Gen X, 41% for Millennials, and only 24% for Boomers.

Advisors Earned High Satisfaction, but Gen X Feels Underserved

Good communication through the first half of 2025 has helped to reinforce investor trust and satisfaction. But Gen X has reservations and Millennials feel little loyalty, creating an issue for advisors.

Only a little more than half (57%) of Gen Xers say they’re very satisfied with their financial advisor. That’s far less than Millennials (69%) and Baby Boomers (72%). When asked whether advisors equip them with custom solutions tailored to their needs, only five in 10 Gen Xers (48%) strongly agree, against two thirds (65%) of Millennials and a similar number of Baby Boomers (61%).

Index Fund Usage Holds Steady but Interest in Active Picks Up

Investor interest in index funds remains strong, with 47% owning them—unchanged from 2024 and up from 33% in 2022. Nearly a third (30%) now consider themselves knowledgeable about index funds. Meanwhile, half (50%) of respondents expect actively managed funds to outperform passive index funds in 2025, and buffer ETFs continue to grow in appeal: while only 33% own or are familiar with them, 72% of affluent investors find them attractive for limiting losses, even with capped gains.

To download the full survey visit FTSE Russell.com

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Methodology

FTSE Russell’s 2025 Wealth Pulse Survey was an online quantitative survey of 750 U.S. retail investors conducted by independent research firm 8 Acre Perspective. The respondents were aged 25+ with $250,000 or more of investable assets and 37% had $1 million+ in assets. They were either the main decision maker for household money decisions or shared the responsibility. All owned individual stocks, mutual funds and/or ETFs outside the workplace. The survey was fielded between June 2 and June 11, 2025.

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