Vanguard to Outgain BlackRock for Third Straight Year

The second largest ETF issuer continues to close the gap with iShares.

Senior ETF Analyst
Reviewed by: Sumit Roy
Edited by: Sumit Roy

The gap between the two largest exchange-traded fund issuers continues to narrow as Vanguard Group Inc. pulled in more money than BlackRock Inc. last quarter, and is now on pace to outgain its competitor for the third straight year. 

The world’s largest ETF issuer had $2.03 trillion in U.S.-listed ETF assets under management through its iShares offerings as of Oct. 4, while Vanguard had $1.76 trillion, according to’s latest League Table

The $264 trillion that separates iShares and Vanguard is close to the narrowest on record and is down from the $311 trillion in June, when last reported over the battle between the two ETF giants. In the third quarter, iShares’ ETFs gathered $26.2 billion of new assets, while Vanguard ETFs gathered $45.4 billion. On a year-to-date basis, Vanguard is ahead as well, with inflows of $148.9 billion versus $96.4 billion. 




Inflows for Vanguard ETFs have outpaced those for iShares ETFs in each of the past three years. Prior to that, iShares’ inflows were routinely ahead of those of Vanguard. 


2022 YTD96,425148,883


Gunning for the Crown  

The data suggests that Vanguard is on track to steal the ETF asset crown from iShares sometime in the next several years—if current trends persist. Of course, BlackRock likely won’t give away the No. 1 position it’s held for over a decade without a fight, though it’s a wonder what the firm can do to stem the tide.  

Many of iShares’ top ETFs are dirt cheap and on par in terms of cost with comparable funds from Vanguard. It also has a much more comprehensive set of ETF offerings compared with Vanguard—385 versus 82. 

On the other hand, Vanguard’s investor-friendly reputation is arguably second to none, and that’s allowed it to gain ground on its rival even in categories where the two have very similar products. 

In August, the Vanguard Total Bond Market ETF (BND) became the largest U.S.-listed bond ETF, eclipsing the iShares Core U.S. Aggregate Bond ETF (AGG).  

Today BND has nearly $80 billion in AUM, $2 billion more than AGG, even though they both have identical expense ratios (0.03%) and performance (-13.7%). 

Bottom Line  

For investors, competition between the two ETF giants is only a good thing. Fees will continue trending down, and iShares will probably launch a plethora of interesting products to keep the money flowing into its funds.  

With at least a few years to go before a potential regime change, the bottom line is this: Vanguard’s ascension to the No. 1 ETF issuer position is likely, but by no means guaranteed.  


Email Sumit Roy at [email protected] or follow him on Twitter @sumitroy2 

Sumit Roy is the senior ETF analyst for, where he has worked for 13 years. He creates a variety of content for the platform, including news articles, analysis pieces, videos and podcasts.

Before joining, Sumit was the managing editor and commodities analyst for Hard Assets Investor. In those roles, he was responsible for most of the operations of HAI, a website dedicated to education about commodities investing.

Though he still closely follows the commodities beat, Sumit covers a much broader assortment of topics for, with a particular focus on stock and bond exchange-traded funds.

He is the host of’s Talk ETFs, a popular video series that features weekly interviews with thought leaders in the ETF industry. Sumit is also co-host of Exchange Traded Fridays,’s weekly podcast series.

He lives in the San Francisco Bay Area, where he enjoys climbing the city’s steep hills, playing chess and snowboarding in Lake Tahoe.