2025 ETF Inflows Reach New Record as VOO & IEMG Attract Cash

Investors added $41 billion to U.S.-listed ETFs during the week ending Nov. 21, according to data from Bloomberg. Year-to-date inflows climbed to a fresh record of $1.22 trillion, extending what is already the biggest year in ETF history.

The Vanguard S&P 500 ETF (VOO) led all funds with $7.7 billion of inflows, pushing its year-to-date haul to $120 billion. 

Value ETFs also made a strong showing on the weekly leaderboard. The iShares S&P 500 Value ETF (IVE) took the No. 3 spot with $3.8 billion, bringing its total for the year to $8.1 billion, while the Vanguard Value ETF (VTV) added $1 billion, lifting its 2025 intake to $10.1 billion.

The interest comes even as value stocks continue to lag the broader market. IVE is up 10% this year and VTV has gained 11.6%, compared to a 15% return for VOO.

Value wasn’t the only factor drawing fresh cash. The iShares MSCI USA Momentum Factor ETF (MTUM) brought in $1.4 billion for the week and has gathered $4.1 billion year-to-date. MTUM is up 18% in 2025, comfortably ahead of the S&P 500.

International equities also saw strong demand. The iShares Core MSCI Emerging Markets ETF (IEMG) took in $1.5 billion last week and has pulled in $15.3 billion this year. Emerging markets have outperformed U.S. stocks in 2025, and IEMG’s 28% gain is nearly double VOO’s return.

The Direxion Daily Semiconductor Bull 3X Shares (SOXL) also cracked the top 10 with $1.2 billion of inflows. From October’s high to last Thursday’s low, the leveraged chip ETF fell 38%, a pullback some traders viewed as a buying opportunity.

On the fixed income side, the iShares 0-3 Month Treasury Bond ETF (SGOV) and the Vanguard Short-Term Bond ETF (BSV) ranked among the most popular funds of the week with inflows of $2.3 billion and $1 billion, respectively. The flows come as investors continue to position for an expected Fed rate cut next month.

IBIT Sheds Assets

On the outflows side, the Invesco QQQ Trust (QQQ) led with $3.1 billion. The iShares Russell 2000 ETF (IWM) and the iShares MSCI USA Quality Factor ETF (QUAL) followed, each shedding $1.4 billion. IWM and QUAL have underperformed this year with gains of 9.4%, while QQQ is up 19%.

Other notable weekly outflows included the iShares Bitcoin Trust ETF (IBIT), which saw $1.1 billion leave the fund. Bitcoin prices have been lagging and recently touched $80,500, about 36% below the record high of $125,000 set last month.

Investors also pulled $775 million from the iShares 20+ Year Treasury Bond ETF (TLT). The 30-year Treasury yield was last around 4.68%, roughly 10 basis points lower than where it started the year.


 Source: Bloomberg