Inside the Meteoric Rise of ETF Model Portfolios

Clark Allen explains why ETF models are booming, how advisors are using them to scale and why Horizon Investments is jumping into the ETF game itself.

TalkETFs2x
Apr 03, 2025
Edited by: David Tony
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In this episode of Talk ETFs, Clark Allen, head of ETFs at Horizon Investments, and etf.com Senior Analyst Sumit Roy break down the evolving world of ETF model portfolios—from their early days as off-the-shelf solutions to today’s custom-built, advisor-tailored strategies.

Allen explains why more financial advisors are outsourcing investment management, how model portfolios help unify practices and what Horizon is hoping to achieve with its newly launched ETFs: the Horizon Landmark ETF (BENJ) and the Horizon Expedition Plus ETF (HBTA).

Whether you're an advisor, asset manager or just an ETF nerd, this episode delivers sharp insights into one of the fastest-growing corners of the industry.