Nate Geraci on the Outlook of Digital Asset ETFs

The President of The ETF Store says digital asset ETFs will be the "next big thing" in the industry.

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The 2024 etf.com Awards were a night of celebration for the ETF industry, recognizing the best and brightest in the space. Our Editor-in-Chief Kristin Myers had the chance to interview Nate Geraci, President of The ETF Store, about his long career advocating for ETFs and his thoughts on the future of the industry. 

Geraci, a self-proclaimed "huge proponent" of ETFs for over 15 years, highlighted the accessibility, convenience, and cost-effectiveness that ETFs offer investors. He believes these factors have "democratized investing" by opening up a wide range of investment strategies and asset classes to everyone. 

Reflecting on his career, Geraci observed a dramatic shift in the ETF landscape. "When I started," he said, "ETFs were like the plucky upstart." Now, he notes with satisfaction, "the industry has made it. The industry is mainstream." This mainstream adoption, while bringing healthy competition, hasn't dampened the innovation that has always been a hallmark of ETFs. 

Looking ahead, Geraci identifies digital assets as the most fascinating area within the financial space. "Clearly we have spot bitcoin ETFs on the market," he said, "The hope is that we'll have spot Ether ETFs at some point. But then I think it expands from there." Geraci is confident that digital asset ETFs will be the "next big thing" in the industry. 

While the "ETF of the Year" might be considered the industry's "best picture" award, Geraci expressed his personal excitement for two other categories. As the presenter for "Best New Active ETF," he naturally has a vested interest in that award. But he was most looking forward to the "Best New ETF Ticker." "To me, that's always such a fun category, and it's reflective of the innovation in the space.” 

At the end of the night, we announced the “ETF Education Provider of the Year” award went to The ETF Institute. The ETF Institute is the first and only independent organization providing ETF industry professionals and financial advisors with certification, education, and training on exchange-traded funds. Nate Geraci is also the Co-Founder of The ETF Institute and expressed his gratitude for the recognition.