In a competitive gesture to VWO, First Trust plans to cut the cost of its emerging markets ETF ‘BICK.’

First Trust, the Wheaton, Ill.-based firm known mostly for its First Trust ISE-Revere Natural Gas Index Fund (NYSEArca: FCG), launched today an emerging markets exchange-traded fund that targets some of the largest companies in Brazil, India, China and South Korea, looking for these countries to lead the region in economic growth ahead.

By increasing exposure to emerging markets and China, investors may be focusing on return enhancement rather than volatility reduction.

Morningstar does interesting research on many things, but they don't get ETFs at all.

I've been running through our updated data, which is always fun, and thought I'd try an exercise. Here's what we should all be buying right now.