The first actively managed ETF came to market in 2008, but 100+ funds later, active management in ETFs has struggled to get much traction in the equity space. Out of more than $2 trillion in U.S.-listed ETF assets as of 2015, less than 1% was tied to actively managed funds. Income-generating investments, on the other hand, such as the PIMCO Total Return (BOND) that Bill Gross launched in 2012 and had $2.6 billion in assets under management in 2015 or master limited partnerships have shown more success.
