Opens Nominations for ‘Leaders’ List, Spotlighting Top FAs, Firms Opens Nominations for ‘Leaders’ List, Spotlighting Top FAs, Firms opens submissions for new list honoring top financial advisors and firms in the United States.

SVP Content/EIC
Reviewed by: Staff
Edited by: Staff has opened submissions for its new franchise, 'Leaders', spotlighting the country’s top financial advisors and firms. The Leaders list will feature top advisors and firms from around the United States that manage assets for clients that range from just starting their journey toward financial wellness to those who are ultra-high net worth. While the list will cover a range of advisors and firms, a key component to inclusion will be the allocation of a significant percentage of ETFs to client portfolios.

“For years, the Awards have recognized the best issuers and funds of the year,” explained Chief Marketing Officer Adelina Tafuri. “We wanted to make sure we recognized the advisors and firms who are dedicated to helping ETF investors reach their financial goals through the use of ETFs as well.”

Submissions for Top Financial Advisors and Firms judges will select the list from applications submitted throughout July. Advisors are permitted and even encouraged to self-nominate. 

Judges will consider a range of criteria when making selections from client retention rates to portfolio performance. is seeking a diverse list, including breadth of specialties, size of practices, and a multitude of client portfolio demographics. 

Listed individuals and firms will be recognized in the fall when all Leaders are announced. Members of the Leaders community will receive specialized content and engagement with if they are selected.'s Franchise to Benefit 'Leaders'

All firms and top financial advisors making the list will be included in a searchable database on the website, which can be used by potential and interested clients to help source members for their financial team.

“We are excited to launch this new franchise,” said CEO Mike Morelli. “ has long been a trusted resource on all things related to exchange traded funds. We hope this list will help readers build their financial team with advisors who understand the power of ETFs in client portfolios.”

In addition, all members of the Leaders community will receive a shareable badge highlighting their inclusion on the list. 

Submissions for the Leaders recognition has now opened and continues until July 31 when submissions close at 11:59 PM Eastern. All nominations can be made for the 'Leaders' list here.

Kristin Myers is an award-winning journalist, who covers business and finance news. She is the current Senior Vice President of Content and Editor in Chief of Kristin was most recently the Editor-in-Chief of the economics website The Balance, and an on-air anchor and reporter at Yahoo Finance. 

She hosted Yahoo Finance Live daily, providing afternoon coverage and reporting on markets, and the economy in the hours before the final bell. She was also one of the creators and hosts of “A Time for Change,” a weekly program that explores race, diversity, and inclusion in the world of business, finance, and politics. 

Earlier in her career, Kristin helped launch Al Jazeera America, where she produced high-profile guest segments and was part of field teams for special coverage, including the protests in Ferguson, and the funeral of Nelson Mandela in South Africa.

She has also worked with other news organizations including Bloomberg News, MSNBC, and others, in the U.S. and abroad.