etf.com Opens Nominations for ‘Leaders’ List, Spotlighting Top FAs, Firms

etf.com has opened submissions for its new franchise, 'Leaders', spotlighting the country’s top financial advisors and firms. The Leaders list will feature top advisors and firms from around the United States that manage assets for clients that range from just starting their journey toward financial wellness to those who are ultra-high net worth. While the list will cover a range of advisors and firms, a key component to inclusion will be the allocation of a significant percentage of ETFs to client portfolios.

“For years, the etf.com Awards have recognized the best issuers and funds of the year,” explained Chief Marketing Officer Adelina Tafuri. “We wanted to make sure we recognized the advisors and firms who are dedicated to helping ETF investors reach their financial goals through the use of ETFs as well.”

Submissions for Top Financial Advisors and Firms

etf.com judges will select the list from applications submitted throughout July. Advisors are permitted and even encouraged to self-nominate. 

Judges will consider a range of criteria when making selections from client retention rates to portfolio performance. etf.com is seeking a diverse list, including breadth of specialties, size of practices, and a multitude of client portfolio demographics. 

Listed individuals and firms will be recognized in the fall when all Leaders are announced. Members of the Leaders community will receive specialized content and engagement with etf.com if they are selected.

etf.com's Franchise to Benefit 'Leaders'

All firms and top financial advisors making the list will be included in a searchable database on the etf.com website, which can be used by potential and interested clients to help source members for their financial team.

“We are excited to launch this new franchise,” said etf.com CEO Mike Morelli. “etf.com has long been a trusted resource on all things related to exchange traded funds. We hope this list will help etf.com readers build their financial team with advisors who understand the power of ETFs in client portfolios.”

In addition, all members of the Leaders community will receive a shareable badge highlighting their inclusion on the list. 

Submissions for the Leaders recognition has now opened and continues until July 31 when submissions close at 11:59 PM Eastern. All nominations can be made for the 'Leaders' list here.