ETF Watch: New Firm 'Strategy Shares' Debuts

Huntington Strategy Shares starts over as Strategy Shares, with two actively managed funds.
Reviewed by: Staff
Edited by: Staff

There’s a new firm operating in the ETF space, though it’s not exactly brand new. Strategy Shares, which used to be Huntington Strategy Shares, relaunched, along with its two existing actively managed ETFs. Strategy Shares is run by Catalyst Mutual Funds.

The EcoLogical Strategy ETF (HECO | D-55), which invests in ecologically responsible companies, originally launched in 2012. It has roughly $6 million in assets under management. The US Equity Rotation Strategy ETF (HUSE | D-76) has less than $5 million in assets under management and is now managed by Matthew Tuttle of Tuttle Tactical Management, a firm that already manages two ETFs issued by Virtus. Both HECO and HUSE dropped “Huntington” from their names.

Strategy Shares is an issuer of actively managed ETFs, and its managers seek to exploit market inefficiencies as part of their investment process. However, in a recent 40-APP filing requesting exemptive relief from the Securities & Exchange Commission, the firm indicated it intends to roll out index-based ETFs. The initial fund is slated to be the BioShares BioThreat Index ETF. There are already two BioShares ETFs trading under Virtus’ exemptive relief.

Contact Heather Bell at [email protected]. is the single source for ETF intelligence. We provide real-time ETF news and analysis to educate investors and drive financial knowledge in the space. Our personalized and accurate information, alongside industry-leading financial tools, are depended upon to develop winning investment and financial decisions. At, we strive to serve both the individual investor as well as the professional financial advisor to educate and grow the ETF community.