Kelly, Roundhill Ratchet Up ETF Rivalry

Both issuers are looking to launch single-security ETFs covering foreign companies.

Reviewed by: Heather Bell
Edited by: Heather Bell

Last month saw the first filings for unleveraged single-security ETFs covering non-U.S. stocks. Kelly ETFs and Roundhill Investments threw their hats into the ring simultaneously, with prospectus filings dated Aug. 26.  

On Friday, Sept. 2, each of those companies made a new filing for more single-security ETFs, and the companies included in the filings are familiar. The latest filing from Kelly ETFs includes 11 names that were included in Roundhill’s first filing of this nature. And the latest filing from Roundhill includes 13 companies that were listed in Kelly ETFs’ first filing.  


The funds mentioned in the most recent filing from Kelly ETFs are as follows: 

The funds detailed in Roundhill’s most recent filing include: 

These are among the largest and most liquid companies in the world, and almost all of them are included in The Forbes Global 2000, a list of the 2,000 largest companies in the world as determined by sales, profits, assets and market value.  

It’s rare to see two ETF issuers line up so many products in direct competition with each other. Given that there are more than 7,700 securities in the ex-U.S. Vanguard Total International Stock ETF (VXUS), it would seem there are myriad choices to select from. Because funds can usually start rolling out 75 days after their initial filing, we will likely see this rivalry play out in November.  


Contact Heather Bell at [email protected] 

Heather Bell is a former managing editor of She has also held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a graduate of Dartmouth college and resides in the Denver area with her two dogs.