Newcomers Abound In Recent ETF Filings

The latest raft of filings includes 10 Treasury securities ETFs, actively managed equity funds and funds from established ETF market participants.

Reviewed by: Heather Bell
Edited by: Heather Bell

While industry stalwarts have made some interesting filings of note, there’s been a lot of filings from brand-new entrants to the industry, like the filings outlined in yesterday’s roundup (part 1) from Strive Asset Management.  

Genoa Asset Management, an Ohio-based fixed income manager, filed for 10 fixed income ETFs tracking specific maturities of U.S. Treasury securities: 

  • Genoa Benchmark US Treasury 30 Year Bond ETF 
  • Genoa Benchmark US Treasury 20 Year Bond ETF 
  • Genoa Benchmark US Treasury 10 Year Note ETF  
  • Genoa Benchmark US Treasury 7 Year Note ETF 
  • Genoa Benchmark US Treasury 5 Year Note ETF 
  • Genoa Benchmark US Treasury 2 Year Note ETF 
  • Genoa Benchmark US Treasury 12 Month Bill ETF 
  • Genoa Benchmark US Treasury 9 Month Bill ETF 
  • Genoa Benchmark US Treasury 6 Month Bill ETF 
  • Genoa Benchmark US Treasury 3 Month Bill ETF 

The underlying indexes for the proposed funds could include just one or two U.S. Treasury securities at any given time, according to the prospectus. Each has an expense ratio of 0.15%, though tickers and listing exchanges were not included in the document. Notably, 0.15% is the upper end of the price range for existing domestic Treasury ETFs.  

Other Newbie Filings 

Neos Investment Management has filed for an actively managed strategy based on the S&P 500 Index. The NEOS S&P 500 High Income ETF (SPYI) will combine exposure to S&P 500 stocks with a call options strategy. The fund will look to achieve its high-income goals through the premiums associated with the options strategy and the dividends issued by the stock portfolio.  

The Reverb ETF from Distribution Cognizant will generally hold the securities in the fund’s investable universe, which includes the 500 largest U.S.-listed stocks based on free-float market capitalization. The fund will use a market sentiment strategy based on the firm’s in-house Reverberate App. The app will be publicly available and will record users’ feedback on the stocks in the investable universe, with that feedback influencing the weights of the securities in the fund, according to its prospectus. 

The EA Bridgeway Blue Chip ETF will be the resulting fund after the conversion of the Bridgeway Blue Chip Fund (BRLIX), a mutual fund with nearly $400 million in assets under management and a net expense ratio of 0.15%. The fund’s strategy targets blue chip stocks but has an ESG overlay that, among other criteria, includes a screen that removes tobacco companies from consideration. The prospectus notes that stocks are selected using a statistical approach, with a focus on maintaining industry diversification. The mutual fund includes such names as Apple Inc., United Parcel Service Inc. and Visa Inc.  

Existing Issuers 

Don’t count out the established issuers. Some of them have filed for very interesting products.  

Advisor Shares has filed for the AdvisorShares MSOS 2x Daily ETF (MSOX), which will list on the NYSE Arca. The fund looks to provide twice the daily total return of the $715 million AdvisorShares Pure US Cannabis ETF (MSOS) via swap agreements. MSOS is an actively managed fund that provides exposure to the domestic cannabis and hemp industries.  

Harbor Capital is looking to roll out the Harbor International Compounders ETF (OSEA), a fund that will target non-U.S. securities that are expected to experience long-term sustainable growth and compounded earnings, the prospectus says. The fund is subadvised by C WorldWide Asset Management, which specializes in sustainable investment strategies. The document notes that the portfolio is likely to include 25-30 securities. 

Simplify has filed for another ETF to include in its “Volt” series, which features ETFs that pair a fairly concentrated high-conviction equity portfolio targeting a particular theme with an options strategy. The Simplify Volt Work from Anywhere Digital Nomad ETF (NOHQ) will do the same with “work from anywhere” companies and “work from anywhere” real estate. The former focuses on companies that look to support the remote work trend through their products and services, while the latter targets REITs and real estate companies likely to benefit from remote work trends.  


Contact Heather Bell at [email protected] 

Heather Bell is a former managing editor of She has also held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a graduate of Dartmouth college and resides in the Denver area with her two dogs.