ETF Launches: BUZZ

New fund tracks positive online sentiment.

Reviewed by: Heather Bell
Edited by: Heather Bell


BUZZ  VanEck Vectors Social Sentiment ETF

VanEck Global launched an ETF in early March that trawls through social media and other internet postings to glean nuggets about the stocks investors are trading, looking to find those that are the subject of sustained positive investor interest.

The VanEck Vectors Social Sentiment ETF (BUZZ) tracks an index that covers the 75 stocks that have the highest “positive insight scores” while meeting size and liquidity requirements. BUZZ comes with an expense ratio of 0.75% and lists on the NYSE Arca.

BUZZ’s index pulls data from a wide range of sources, including social media, news articles and blog posts, among other venues, and uses natural language processing to determine the nature of the sentiment. From there, stocks are scored and ranked based on how positive the sentiment around them is and how much they appear in the surveyed sources, according to a fact sheet.

Companies must have a market capitalization of at least $5 billion and have a three-month average daily trading volume of at least $1 million, while meeting a minimum threshold for online mentions. The top 75 stocks meeting those parameters are selected for inclusion in the index, with updates occurring on a monthly basis, the prospectus says.

Source: Data and information as of 3/31/2021.
The above sidebar covers launches and closures for the month of March 2021.

Heather Bell is a former managing editor of She has also held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a graduate of Dartmouth college and resides in the Denver area with her two dogs.