ETF Launches: PAWZ

ProShares rolls out first-ever pet care ETF.

Reviewed by: Heather Bell
Edited by: Heather Bell


ProShares Pet Care ETF (PAWZ)
First ETF to target pet care products and services debuts

ProShares rolled out a first-of-its-kind ETF in early November. The ProShares Pet Care ETF (PAWZ) tracks a global index of companies primarily involved in providing pet-care-related products and services.

PAWZ comes with an expense ratio of 0.50%.

In its materials for the ETF, ProShares notes that seven in 10 U.S. households include a pet, more than currently include a child. That’s up from 56% 30 years ago. Perhaps most intriguing, pet care remained a haven during the Great Recession and continued to expand, with most pet owners refusing to cut back on their pet spending, based on polls from the Associated Press. Overall, ProShares cites data that the pet care industry has grown twice as much as the GDP since 2007.

The fund’s underlying index primarily selects its components from eight different FactSet Revere Business Industry Classification System subindustries: pet food manufacturing, pet supplies manufacturing, pet and pet supply stores, veterinary pharmaceuticals, veterinary diagnostics, veterinary product distributors, veterinary services, and internet pet and supply retail. The methodology also has the flexibility to include companies such as those that provide pet insurance, despite the fact they don’t have their own subindustry.

The index includes at least 21 components and weights them using a modified market-capitalization approach.

Source: Data and information as of 11/30/2018.
ETF Filings sidebar covers launches and filings for the month of November 2018.



Heather Bell is a former managing editor of She has also held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a graduate of Dartmouth college and resides in the Denver area with her two dogs.