ETF Report’s 2022 Makeover

The benefits of a digital-only magazine.

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Reviewed by: Heather Bell
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Edited by: Heather Bell

In order to better serve our readership, ETF Report has transitioned to digital-only as of the first of the year. Going forward, our readers will receive a digital version of the publication on or around the second Monday of every month rather than the physical print copy that was circulated around the first of the month. This provides a number of advantages.

During the pandemic, when most offices were closed and many people were working from home, some subscribers had trouble accessing the magazine since they weren’t in their offices for long periods of time.

Going forward, the magazine will be delivered directly to your inbox every month. That means as long as you have access to your email, you’ll have access to the magazine.

Expanded User Experience
The change also creates greater flexibility for ETF.com. We won’t be limited to any particular page count due to concerns about print costs. That means we can provide even more content and more in-depth coverage of the ETF space for our readers.

Another benefit is the ability to create a more seamless user experience between the publication and our website as well as a more interactive experience overall. Articles can now directly link to related coverage on the website, the fund pages for mentioned ETFs, and any of our website tools that may be helpful in relation to the story you’re reading. We’ll also be able to link back to any sources we cite for graphics and data.

This change will have the biggest impact on our data pages that appear near the end of each issue. With the print version, the data pages reflected performance dates that were two months old by the time they reached the subscriber. For example, the September 2021 issue would have been available online as of Sept. 1, 2021, but the as-of date for the data would have been July 31, 2021.

Going forward, there will be an issue for each month, and the data will reflect the end of the previous month. For example, the January 2022 issue’s data pages reflect an as-of date of Dec. 31, 2021, in order to bring you the freshest information possible. The data pages are one of the most valued departments in ETF Report. The more up-to-date they are, the better for our readers.

What To Expect
This shift to digital will provide readers a more portable and easily accessed ETF Report—one that is sleeker than the original, while providing more information and coverage in a more versatile wrapper.

We look forward to refining this approach in the coming months. By making this move, we’re leveraging the benefits of technology to align our publication with the standards of digitization. Ultimately, our goal is to provide a better product.

We’d love to hear what you’d like to see in the new and improved ETF Report. Are there any departments you’d like to see brought back? Do you want more profiles of industry participants or roundtables compiling the views of well-known advisors? Are there any specific topics you feel we’ve neglected or maybe covered too much?

My email address is at the front of the publication. Please reach out with your feedback.

Heather Bell is a former managing editor of etf.com. She has also held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a graduate of Dartmouth college and resides in the Denver area with her two dogs.