Dissecting 3 Big Quality ETFs

August 09, 2019

“This isn't the time in the cycle to take excessive risk. The easy money has already been made.”

These were the words of ETF strategist John Davi, from Astoria Advisors, earlier this year. Now, with the first Federal Reserve rate cut in nearly a decade behind us, global growth still slowing down, a trade war with China still raging on and Brexit unresolved, these words seem to ring as true now as they originally did in February.

Mitigating risk in a portfolio can take many forms. One of the forms Davi has been a big proponent of this year is investing in high quality equity ETFs.

A Better Play Than Low Vol

Some, such as 3D Asset’s Ben Lavine, now say that high quality may even be a better way to play defense than low volatility due to “high valuation, low profitability and interest rate sensitivity” of low vol portfolios. (We’ve seen massive demand this year for low vol funds such as the iShares Edge MSCI Min Vol U.S.A. ETF (USMV).)

The quality factor has indeed been one of the best-performing factors this year. Quality ETFs abound, but each captures this risk premium in a different way.

Consider some of the largest quality ETFs:

QUAL, the largest and most popular quality ETF, is also the one that’s taken the lion’s share of net creations in this space—nearly $2.7 billion year to date. By comparison, DGRW has seen $88 million in net inflows, while SPHQ has attracted a modest $22 million so far this year.

Of these three quality ETFs, QUAL is also the best performing in 2019, delivering roughly 2% more than the S&P 500:


Chart courtesy of StockCharts.com


Quality Is Pricey

But owning quality right now is expensive from a valuation perspective, and QUAL is at the top, with a weighted price to earnings ratio (P/E) of about 20.4 (trailing earnings).

That’s cheaper than, say, owning the SPDR S&P 500 ETF Trust (SPY), with weighted P/E of 22, or the super popular iShares Edge MSCI Min Vol U.S.A. ETF (USMV), with a current weighted P/E of 26.5. But it’s loftier than DGRW, with a weighted P/E of 17 (SPHQ has a P/E of 20).

If you are looking to own quality in an ETF, but you are a value investor, chances are QUAL isn’t the best ETF choice for you. The fund’s honed-in focus on quality stocks comes at a hefty price in the form of high valuations.

“These quality ETFs are perfect examples of why investors need to look under the hood when examining ETFs,” said Style Analytics’ Managing Director Tom Idzal. “While all three ETFs fall into the ‘quality’ category, when you scratch a bit deeper, they all exhibit very different factor profiles. Investors should know what they are getting along with their quality.”

QUAL: ‘Purest Play’

According to Idzal, QUAL is the “purest quality play” in an ETF wrapper. “You are getting the most quality exposure for your buck,” he said, even if you may be paying top dollar in high valuations for it.

QUAL also has the benefit of being sector neutral, he noted: “Investors aren't getting quality by over- or underweighting specific sector exposures, which may be attractive.”

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