Retail ETFs Lag Despite Surprisingly Strong June Sales Report

- Retail sales rose by 0.6% in June.
- Yet retail-focused ETFs didn’t respond much to the news.

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Retail ETFs were little changed on Thursday, even as U.S. retail sales came in much stronger than expected.

The U.S. Census Bureau reported that retail sales rose by 0.6% in June compared to the previous month, far outpacing economists’ expectations for a 0.1% gain. Excluding autos and gas, sales also rose 0.6%, beating the forecasted 0.3% increase.

The upbeat report helped ease concerns about a potential slowdown in consumer spending, suggesting that despite headwinds like tariffs and a slowing labor market, American shoppers are still opening their wallets.

Muted Reaction in RTH, XRT

Still, retail-focused ETFs didn’t respond much to the news. The VanEck Retail ETF (RTH) and the SPDR S&P Retail ETF (XRT) were both flat on the day, trailing the modest gains in the broader S&P 500.

Year to date, both funds have underperformed the broader market. XRT is essentially flat, while RTH is up 5.5%, compared to a 7.5% gain for the S&P 500.

XRT, which manages $254 million in assets, tracks the S&P Retail Select Industry Index, an equal-weighted benchmark. That means each of its holdings, including smaller companies, makes up roughly 1.5% of the portfolio, giving it broad but diffuse exposure across the retail space.

RTH, by contrast, has $244 million in assets and tracks the MVIS US Listed Retail 25 Index, a market-cap-weighted index. As a result, the fund is highly concentrated: Amazon.com Inc. (AMZN) alone makes up 21% of the portfolio, followed by Walmart Inc. (WMT) at 9%, Costco Wholesale Corp. (COST) at 8% and Home Depot Inc. (HD) at 7%.

That heavy tilt toward mega-cap retailers has worked better. Over the past 10 years, RTH has gained 240%, nearly matching the S&P 500’s 252% rise, while its market-cap-weighted structure has allowed it to far outpace XRT’s 84% return over the same period.

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