Founded in 2001, is the world's leading authority on exchange-traded funds, delivering, clear, independent and authoritative news, analysis and education about ETFs online and in print. The firm's marquee properties are its website ( and its print publication (ETF Report).

ETF Basics

How Do You Choose The Right ETF?

ETFs are great. But how do you choose?

ETF Basics

Understanding ETF Liquidity

For individual stocks, liquidity is about trading volume and its regularity. For ETFs, there's more to consider.

ETF Basics

ETFs Vs. Mutual Funds: Which Is Right For You?

As you might expect by this website's name, we like ETFs. We think they're often the right investment choice for many investors.

ETF Basics

What Is An ETF?

Exchange-traded funds are a new type of mutual fund that is changing the way investors invest.

ETF Basics

Why Are ETFs So Cheap?

The first thing people talk about when they talk about ETFs is their low fees.

ETF University Video Series

Why ETFs?

As an investment vehicle, exchange-traded funds are a great bargain for investors.

ETF Basics

Why Are ETFs So Tax Efficient?

Two of the great, underappreciated advantages of ETFs are their transparency and tax efficiency.

ETF Basics

Fixed Income Investing ETFs: The Basics

Fixed income securities are a mainstay of investor portfolios.

ETF Basics

ETF Efficiency: How To Evaluate ETFs

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