ETF Launches: XBUY

Amplify launches international version of popular fund.

Reviewed by: Heather Bell
Edited by: Heather Bell


Amplify International Online Retail ETF (XBUY)
Amplify debuts a companion ETF to its blockbuster IBUY

In late January, Amplify launched the Amplify International Online Retail ETF (XBUY), which invests in non-U.S. companies that generate at least 90% of their revenue from online retail sales. XBUY charges 0.69% in expense ratio and is listed on the NYSE Arca.

Amplify’s investment argument for XBUY is driven by the fact that half the world’s population is projected to have internet access by this year, with 80% of internet usage expected to come from mobile devices like cellphones, according to a fact sheet.

The fund is a companion to the nearly $300 million Amplify Online Retail ETF (IBUY), which mainly covers U.S. companies, and which launched in April 2016. XBUY tracks the EQM International Ecommerce Index, and its component companies generally generate significant revenues from online activities in the areas of traditional retail, travel and marketplace.

As of the end of January, China had the heaviest weighting in the index, at 27%, followed by Japan, at 23%, and the United Kingdom, at 16%. The top three companies in the index, out of a total of 46, included ASOS Plc at 3.3% of the index, Vipshop Holdings at 2.96% and Ltd at 2.92%.

Source: Data and information as of 1/31/2019.
ETF Filings sidebar covers launches and filings for the month of January 2019.













Heather Bell is a former managing editor of She has also held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a graduate of Dartmouth college and resides in the Denver area with her two dogs.