YouTube Sensation ‘Meet Kevin’ ETF Is Beating Benchmarks

YouTube Sensation ‘Meet Kevin’ ETF Is Beating Benchmarks

Created by social media star Kevin Paffrath, PP is leaving traditional indexes in the dust.

Reviewed by: Lisa Barr
Edited by: Sean Allocca

The Hall of Fame Yankee’s catcher Yogi Berra once said, “The future ain’t what it used to be.”  

The armchair philosopher couldn’t be more right about the current state of financial advice. I began my career in commodities and financial markets in the late 1970s, when computers were not widely available, and social media and financial news networks were almost unimaginable. 

YouTube has forever changed the landscape, turning everyday traders into market pundits, experts and even celebrities.  

YouTube social media sensation Kevin Paffrath, with nearly 2 million YouTube followers, rolled out The Meet Kevin Pricing Power ETF (PP) in November, and the fund has since outperformed the leading stock market benchmark indexes over the first six months of 2023, leaving them in the dust.  

Meet Kevin ETF Wears Many Hats 

According to his LinkedIn profile, Kevin Paffrath is a dad, financial educator, real estate and stock investor, and California gubernatorial candidate. Kevin has over 4,900 followers on the site. Meanwhile, Kevin has 1.87 million followers on YouTube and has been a prolific video contributor over the past 10 years.  

Kevin used his success on YouTube and other social media venues to create an ETF product, PP. Using celebrity power to introduce an ETF product is one thing, but delivering successful returns can be another.  

PP’s Top Holdings: Technology and ESG 

PP’s fund summary states it invests in “stocks of companies operating across diversified sectors,” allowing for plenty of flexibility. Moreover, Kevin’s strategy “employs fundamental analysis with a bottom-up stock picking approach to create its portfolio.” As of July 6, the top holdings included: 





Most of the companies are related to technology, with high ESG ratings.  

Bullish Trend for PP 

In any market, the trend is always your best friend, and PP’s trend has been mostly bullish since its inception in late November 2021: 


PP Net Flows



PP launched on Nov. 28, 2022, at $19.98 per share. At $28.20 on July 14, 2023, it was 41% higher. The path of least resistance remains higher as gains in the stock market have taken PP on a bullish ride.  

PP’s Impressive Fund Flow 

Kudos to Kevin Paffrath, who turned his YouTube celebrity into success in the ETF market. PP closed 2022 at $17.61 per share, lower than its opening price level on Nov. 29, 2022. However, as of July 14, at $28.20 per share, PP was 60% higher in 2023. Compared to the leading stock market benchmark indexes, Keven Paffrath has knocked the cover off the ball: 

  • The DJIA at the 34,540 level on July 14 was 4.2% higher in 2023.  
  • The S&P 500 at the 4,510 level on July 14 was 17.5% higher this year.  
  • The tech-heavy Nasdaq at the 14,120 level on July 14 was 35% higher over the period. 
  • The small cap iShares Russell 2000 ETF (IWM) at the 192 level on July 14 rallied 10% in 2023.  

PP has been a celebrity ETF this year by any benchmark measure. Meanwhile, the asset growth has been impressive.  


PP_Net_Flows_Last_227 Days



The Fund Flows Tools highlights the $31.41 million inflows since PP began trading in late November 2022. Assets under management started at the $500,000 level. At $28.20 per share on July 14, PP had $39.50 million, trades an average of 26,846 shares daily and charges a 0.77% expense ratio.  

PP Took the Fork in the Road 

Yogi Berra also famously said, “When you come to a fork in the road, take it.” Kevin Paffrath took that fork to create The Meet Kevin Pricing Power ETF. Time will tell if the bullish trend that outperformed all the leading indexes continues, but the asset growth over the past eight months is a sign that success may continue.  

Andrew Hecht is a Nevada-based writer and analyst covering stocks, bonds, foreign exchange, cryptocurrency and raw material markets. He has over four decades of experience in markets across all asset classes, concentrating on commodity markets. Hecht was a senior trader at Salomon Brothers in the 1980s and 1990s, running sales and trading businesses. In 2013, McGraw Hill published his book, “How to Make Money in Commodities."