etf.com’s New ETF Pulse Tool: What It Is, How It Works

Gain valuable insights into ETFs based on fund flows and performance trends.

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kent
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Research Lead
Reviewed by: etf.com Staff
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Edited by: etf.com Staff


 

etf.com has launched ETF Pulse, a powerful and user-friendly research and analysis interface, adding to its growing suite of investing tools. 

Whether you’re a do-it-yourself investor or a seasoned financial advisor, ETF Pulse is a valuable tool that leverages etf.com data to track ETFs and help make informed investment decisions. 

What Is ETF Pulse?

ETF Pulse is an investing analytics tool that provides investors quick visual data on ETF trends based on fund flows and performance metrics. 

Fund flows and performance are essential metrics for ETF research, analysis, and selection because they provide valuable insights into investor sentiment and investment strategy.  

Fund flows indicate the level of investor interest and confidence in an ETF, while performance metrics measure the ETF's potential to generate returns. By analyzing these metrics, investors can assess the popularity and effectiveness of an ETF and make informed decisions about whether it aligns with their investment goals and risk tolerance. 

ETF Pulse Benefits

  • User-friendly interface: Use a simple interface with intuitive features making it easy for investors of all levels to navigate and utilize the tool effectively. 
  • Tracking: By following fund flows and performance metrics for selected ETFs, investors can stay updated on the latest trends, ensuring timely decision-making in a rapidly changing market environment. 
  • Performance and momentum: While historical returns don’t guarantee future results, analyzing performance is an important metric that can help identify potential opportunities and optimize investment strategies. 
  • Fund flow analysis: Monitor fund flows into different ETFs to understand investor sentiment and market dynamics, enabling informed investment decisions. 

How ETF Pulse Works

ETF Pulse automatically generates a one-day overview of the top 15 equity ETFs. Users can generate their own custom results by selecting desired filters. 

ETF Pulse Tool

  • Step 1: Select classification: Choose your desired ETF asset class, equity or fixed income. 
  • Step 2: Select data metrics: Choose between fund performance and fund flows. 
  • Step 3: Select time period: Choose a time period ranging from one day to one year. 
  • Step 4: Select performance: Choose between top or bottom performers. 
  • Step 5: Submit selections: Once selected, your criteria will appear in results. 

Check out etf.com’s other investing tools to compliment and supplement ETF Pulse, including the Markets Monitor, ETF Screener, Fund Flows, and ETF Comparison Tool

Kent Thune is Research Lead for etf.com, focusing on educational content, thought leadership, content management and search engine optimization. Before joining etf.com, he wrote for numerous investment websites, including Seeking Alpha and Kiplinger. 

 

Kent holds a Master of Business Administration (MBA) degree and is a practicing Certified Financial Planner (CFP®) with 25 years of experience managing investments, guiding clients through some of the worst economic and market environments in U.S. history. He has also served as an adjunct professor, teaching classes for The College of Charleston and Trident Technical College on the topics of retirement planning, business finance, and entrepreneurship. 

 

Kent founded a registered investment advisory firm in 2006 and is based in Hilton Head Island, SC, where he lives with his wife and two sons. Outside of work, Kent enjoys spending time with his family, playing guitar, and working on his philosophy book, which he plans to publish in the coming year.