etf.com Reflects on 2024 Achievements, Previews 2025 Initiatives

2024 has been a transformative year for etf.com, marked by significant growth and innovation. Staying true to our mission of enhancing the experience for users, clients, investors and the advisor community, etf.com introduced a range of groundbreaking tools, resources and initiatives that are shaping the future of ETF investing.

Here’s a look at our key highlights from 2024:

Introducing the ETF Pulse Tool

etf.com launched the ETF Pulse Tool, designed to provide real-time insights into trending exchange-traded funds. By analyzing fund flows and performance metrics, this tool empowers investors and advisors to make informed decisions in today’s dynamic market environment.

Redesigned Fund Pages for Enhanced Analysis

Our platform’s fund pages were revamped to include advanced features such as growth of $10K charts, enhanced charting options, fund flow visualizations, refined daily spreads, intraday trading data and updated fund rankings. These improvements make ETF comparison and analysis easier than ever.

Optimized Portfolio Builder Tool

etf.com enhanced the Portfolio Builder tool, simplifying the process of constructing diversified portfolios. The tool now offers expertly curated model portfolios tailored to diverse financial goals and risk preferences.

Celebrating Industry Leaders

Through the inaugural Leaders Initiative, etf.com recognized the Top 100 Financial Advisors and 50 RIA Firms across the nation for their exceptional growth, expertise and leadership in the ETF industry. 

Global Investor Survey

etf.com introduced our first-ever ETF Report: Global Investor Survey, offering valuable insights into how retail investors and financial advisors are navigating the ETF landscape heading into 2025.

Award-Winning Compare ETFs Tool

etf.com’s Compare ETFs Tool received industry recognition at the FCS Portfolio Awards, highlighting its excellence in simplifying ETF comparisons for investors.

New Subscription Plans

To better serve our community, we introduced new subscription plans, offering unlimited access to features and personalized insights, ensuring users have the resources they need to succeed.

"We're incredibly proud of the progress we've made in 2024," said Mike Morelli, CEO of etf.com. "We remain committed to innovation and already have several exciting developments planned for 2025.” 

Looking Ahead to 2025

AI-Driven Investment Product: Launching a cutting-edge investment product powered by artificial intelligence.

ETF Investment Club: An exclusive club for subscribers, fostering collaboration and deeper engagement in ETF investing

New Podcast: Featuring thought leaders and experts discussing the latest ETF trends and insights.

Q4 2025 ETF Event: A premier industry event bringing together key players for networking and discussions.

Additionally, we look forward to celebrating excellence in the ETF space at the 2025 etf.com Awards on April 23 in New York City. Nominations for individuals, firms, and ETFs are open until Jan. 10.